RWD (Responsive website design) is said to have gained immense
popularity these days and regarded as a technique to implement CSS and HTML
code of the Website in a way to
offer similar functionality to tablet, mobile and desktop browsers from same
URL. Many big web properties across the globe has created Responsive website.
Importance
of Website design
While Responsive website design, primarily is a technical technique most
importantly for the developers and designers, impact on Website design strategy simply cannot be underestimated. The
introduction of several new devices, it is the Responsive website design that stands alone to be termed as an
excellent technique for addressing complicated technical landscape, which an
application or Website needs to
build towards. According to the Responsive
website experts, RWD is not actually another strategy for addressing
mobile.
Reasons
to show Responsive website design is
better suited for this task
How designing Responsive website, address technical risks of maintaining and
building Website is a question that
is asked by many.
1. RWD Website
design compels developers to come up with better codes: Every pixel, byte
and bits do count on the Website. By
using RWD, the developers are compelled to focus on details, thereby resulting
in better products. More concise and cleaner code does have plenty of benefits,
which includes usability, page speed and positive SEO impact.
2. Enhances developers’ time and ROI: If, the
entrepreneur is investing on Mobile site, Desktop site and other Mobile Apps, it
is possible to reach all of the technical audiences, by simply using single Responsive website. Focusing on
developer’s time to single codebase to reach multiple platforms, one can see
greater returns.
3. RWD helps to future proof against new devices: There
are new equipments which show up in the market every time having new
functionality and sizes. In case, RWD technique gets implemented appropriately,
then users having new devices will get immense value from the Website although there are no plans to
visit them.
4. Responsive website is favored by Google: It is a well
known fact that Google does recommend implementing Website design with Responsive techniques, as it helps to solve various
issues that are related towards duplicate contents as search engine crawls the
site. It reduces potentiality for mistakes at the time of listing the site in
search engines and to assist improving the rankings.
5. Responsive website
design enhances
site usability to make the users satisfied and happy: Website design created from Responsive techniques is sure to
attract more visitors and make them satisfied enough to return repeatedly. Such
users would never complain about lack of mobile site. Although analytics show
little traffic from tablet computers or mobile, the business is likely to
witness an upstick from such devices after launching a site that is RWD
enabled.
Hence, it can be seen that
implementing the site or web applications by using RWD is just not about
ensuring that the mobile visitor box is checked, rather is it a whole strategy,
which is likely to take the project to a higher level and enhance usability,
thereby producing better product, while
improving the SEO.