Cufflinks, ties, jeans, tops, jackets; these are some of the goods which
are in demand always. Today’s market has changed from what it was 10 years
hence. Now traditional shops have made way for online shopping. Why to go to a
shop situated at some other place and not order from the comfort of our homes.
Anything and everything is available over the internet. Even shopping malls
have changed their marketing to e-commerce. E-commerce market is beaming with
confidence as because more and more customers prefer e-commerce over
traditional shops.
But these e-commerce websites have to be optimized to gain larger market
share and to have an edge over the competitors. Your website ought to have the
right substance in order to have high optimization.
Ø The website should be planned in such
a way that search engines can understand the actual contents of your website.
Ø You have to make accurate and
creative product descriptions with good logic. Logic less descriptions with
contents can be penalized.
Ø The structure of the website is of
optimum importance. Products have to be put categories and sub-categories in a
disciplined manner. The customers should not face any problem to understand it.
Ø The website should be user-friendly.
Ø E-commerce is a ‘see thing’. That
means customers cannot touch and feel the product. So you have to provide
pictures from different angles for them to feel it from their computer screens.
Ø Google Merchant center is a good way
to list data about your product. This can be done by the help of a Google
account. This can link your e-commerce site with the product and info provided
by you.
Ø How to differentiate products of
similar nature? For that, customizing is required. Every product page should
have suitable title.
Ø For proper search ability of your
product, use pertinent keyword for product description.
Ø A website generates large amount of
extra data which should be collected and researched like user reviews. Apply
proper moderation to prevent spam.
Ø The products should be easy to
locate, otherwise with good products also, customers will leave the website.
Ø Update your goods on a regular basis
regarding latest features, price and model.
Ø The contents should have proper
language for everyone to understand. All sections of the society should be
fascinated by the product of their preference.
Ø URL Canonicalization can be used to
prevent several URLs leading to the same page.
Ø Avoid confusion of giving excess
offers and promos in the home page
Ø The search engine present in your
website itself should be latest and very effective to help in searching easily.
Else customers will be annoyed.
Ø Product listing copy on your website
should be different from the product listing copy on the product to avoid
search engines regard it as duplicate copy and neglect it from the results.
Ø Navigation from one page to another
should be very user-friendly. Image optimization should be used to make the
alternate text readable.
Ø Your website should be registered
with friendly directories for more promotion of your website.
Ø Plural keywords have to be optimized
to keep away from long searches because customers seldom type brand names.
Ø Your homepage should be fresh each
day with newer contents to attract customers again and again.
Ø Use the most modern SEO techniques to
stay one step ahead of your competitors.
Ø Avoid dumping all sorts of items and
information in a single page which might irritate customers. Keep it clean and
simple. Allow them to navigate your website to search for their desired
products.
Ø It is the world of social media. You
can use the power of social media to promote your goods which will result in
large traffic to your website.
Ø To garner newer audience, syndication
should be used. But the articles should be of high quality to avoid search
engine penalty.
Ø The keywords should be based on
product name, category and brand.
Ø E-commerce sites basically deal with
large number of photographs. So, it is wise to use alt tags, key words and meta
tags to attract search engine attention.
Ø Signing up is a hectic task for any
customer in an e-commerce website. So, the website should not force any person
to sign up just to browse through the website. Only when he checks out and
during payment, he should be asked to sign up to give his details. In this way
the check out procedure can be optimized.
Ø Incomplete transactions have to be
tapped to know the reason behind it and take necessary steps to avoid them in
future or how to attract those set of customers.
Ø Use of shopping cart should be very
user-friendly. If a customer fails to find it out, then the whole site is a
waste.
Ø Audio-visual medium is much more
advantageous than only static pictures. So you can add more and more videos of
your products to gain the attention of audience and prevent bounce rate.
Ø Mobile compatibility of the website
should be kept in mind because in this age of smart phones, more and more
people are applying this medium to browse different sites. If you can, then you
must prepare another mobile site.
Ø You should hire professionals who are
expert in increasing the search engine rankings of websites for glitch free
results.
Ø To make it more search engine
optimized, you can take the help of schema as well.
Every day we can see another new e-commerce website on the
internet. In order to keep up your place in this break neck competition, you
have to continuously optimize your website. Customer preference is changing
with each passing day. So, optimizing should also continue. Old players of
e-commerce industry should better beware. Else newer players might give you a
tough time.
