What brings in the need for responsive website design?

RWD (Responsive website design) is said to have gained immense popularity these days and regarded as a technique to implement CSS and HTML code of the Website in a way to offer similar functionality to tablet, mobile and desktop browsers from same URL. Many big web properties across the globe has created Responsive website.    

Importance of Website design

While Responsive website design, primarily is a technical technique most importantly for the developers and designers, impact on Website design strategy simply cannot be underestimated. The introduction of several new devices, it is the Responsive website design that stands alone to be termed as an excellent technique for addressing complicated technical landscape, which an application or Website needs to build towards. According to the Responsive website experts, RWD is not actually another strategy for addressing mobile.

Reasons to show Responsive website design is better suited for this task

How designing Responsive website, address technical risks of maintaining and building Website is a question that is asked by many.

1. RWD Website design compels developers to come up with better codes: Every pixel, byte and bits do count on the Website. By using RWD, the developers are compelled to focus on details, thereby resulting in better products. More concise and cleaner code does have plenty of benefits, which includes usability, page speed and positive SEO impact.

2. Enhances developers’ time and ROI: If, the entrepreneur is investing on Mobile site, Desktop site and other Mobile Apps, it is possible to reach all of the technical audiences, by simply using single Responsive website. Focusing on developer’s time to single codebase to reach multiple platforms, one can see greater returns.

3. RWD helps to future proof against new devices: There are new equipments which show up in the market every time having new functionality and sizes. In case, RWD technique gets implemented appropriately, then users having new devices will get immense value from the Website although there are no plans to visit them.

4. Responsive website is favored by Google: It is a well known fact that Google does recommend implementing Website design with Responsive techniques, as it helps to solve various issues that are related towards duplicate contents as search engine crawls the site. It reduces potentiality for mistakes at the time of listing the site in search engines and to assist improving the rankings.

5. Responsive website design enhances site usability to make the users satisfied and happy: Website design created from Responsive techniques is sure to attract more visitors and make them satisfied enough to return repeatedly. Such users would never complain about lack of mobile site. Although analytics show little traffic from tablet computers or mobile, the business is likely to witness an upstick from such devices after launching a site that is RWD enabled.

Hence, it can be seen that implementing the site or web applications by using RWD is just not about ensuring that the mobile visitor box is checked, rather is it a whole strategy, which is likely to take the project to a higher level and enhance usability, thereby producing better product, while  improving the SEO.